220. Why Content is SO Important Today

I know that creating content for your business is time-consuming. Maybe sitting down to create your next blog post or podcast episode is one big brain block for you because you don’t know what to talk about. And so you don’t.   Besides, you get plenty of clients from networking and referrals. You “don’t need” content anyway.   Think again. Eventually, those referral and networking sources will dry up because you’ll get busier and either slow down networking or have looser connections who need more than someone’s word to make a decision to book a discovery call with you.   You need content.   This week on the podcast, I’m sharing some of the benefits of creating content for your audience and potential clients. Having regular, consistent content can truly change your business for the better. Mentioned in This Episode   Schedule a call with me Connect with me on LinkedIn Follow me on Instagram  

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.