229. The Power of Follow-Up (and How To Do It) with Bethany George

You’ve heard “the fortune’s in the follow-up” and this saying isn’t wrong. But what do you need to follow up on and what’s actually the best way to do it?   Our interactions with others are key to the stability and growth of our business. Conversations shouldn’t be one-and-done; that’s no way to build a relationship. Instead, we need to create systems where we’re following up with people and not dropping them after one conversation.   And when it comes to sales, there’s a finesse to it.   This week on the podcast, Bethany George, the Follow-Up Boss, is sharing what follow-up should really look like and how to do it in a way that’s not sleazy. Especially when we’re talking sales but also when you’re just getting to know someone. Mentioned in This Episode   The Follow-Up Boss Connect with Bethany on LinkedIn Follow Bethany on Instagram and YouTube Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Bethany George   Bethany is an entrepreneur at heart, her journey has taken her in and out of many careers. As a freelancer, corporate sales, solopreneur and more, her deepest desire was to understand WHY people respond to this message and not that, why this methodology of sales/marketing/communication worked and this didn’t. Through it all, she has developed a proven method of how to support passion-driven, people-first businesses to operate in a way that is aligned with their core values, and expand their impact while being sustainable and ethical.   She is a mom to 5 kids, a nature-lover, herbalist and community builder.  

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.