255. Analyzing Your Audience to Create Content that Resonates

Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you’re struggling with ideas) is by talking to your audience. Yes, that’s right; your audience is the most important factor to consider when you’re planning your content. But there’s an art to gathering the right information from the right people. This week on the podcast, I’m sharing more about why understanding your audience is so crucial, what matters most when surveying your audience, and how to gather information from your audience outside a formal survey or Q&A.  And don’t forget to get access to the free Ask Your Audience challenge below! Mentioned in This Episode Ask Your Audience challenge Your 90 Day Content Plan They Ask, You Answer by Marcus Sheridan Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.