260. B2B Marketing Budget Planning

Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal. This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content. No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that! Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram  

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.