263. Key KPIs for Measuring Marketing Success

As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics!  This week on the podcast, I’m talking about the importance of tracking KPIs for small B2B businesses. I’ll share why aligning your KPIs with your business objectives is vital and explore some essential KPIs that small B2B businesses should consider tracking. I’ll also share the tools you can use to monitor these metrics effectively and set realistic expectations for growth. And I’ll also talk about the importance of looking beyond the numbers and considering qualitative factors that contribute to long-term success. Key takeaways: KPIs help you make evidence-based decisions about your marketing strategies, ensuring you invest your time and money wisely. Essential KPIs for small B2Bs include lead generation metrics, conversion rates, customer lifetime value, engagement metrics, email marketing performance, and SEO performance. Not all KPIs and metrics are built the same. Know what you want to track and why. When setting growth expectations, differentiate between short-term and long-term metrics, refer to (and maybe even write off) industry benchmarks, and be willing to adjust your strategies based on performance. Don't forget to consider qualitative factors such as brand awareness, customer satisfaction, and your own well-being when evaluating your marketing success. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram  

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.