Stocking Up For Christmas
Episode nine - Stocking Up For Christmas - sees our experts tackle the upcoming festive period. One of the most important trading periods for the convenience sector, however it hasn't come without its challenges over recent times. 2020 saw Christmas plans thrown out the window, as travel restrictions were imposed at the last minute and some regions entered local lockdowns. With shoppers keen to make up for lost time, we analyse the opportunities for convenience this coming Christmas. How do we expect shoppers to behave? What are the key categories to be stocking? How will the HGV driver shortage impact supply? When do we expect to see shoppers start purchasing food and drink for Christmas? We also catch up with Susan Connolly, Sales & Marketing Director at Connolly Spar to understand her plans for the festive period and her expectations versus a very different 2020...