The Recipe For Plant-Based Success
Episode ten – The Recipe For Plant-Based Success – sees our experts unpick the ever-growing trend towards plant-based consumption. How much has the plant-based category grown in recent years? Has this been impacted by the pandemic? What exciting products have hit the market recently? Where should retailers start when entering the plant-based category? What are the opportunities this Christmas, particularly with turkey shortages hitting headlines? We also catch up with Thea Brook, Founder of The Brook: Plant-Based Feasting. Thea discusses the growth of plant-based, why it is so important to driving footfall, the different options available to retailers when merchandising the category and her advice for retailers starting out in the plant-based category...