How Shopify’s Data-Informed Approach Empowers Entrepreneurs

Shopify is a multinational e-commerce platform that helps 1.7M+ merchants across 175 countries build and manage their businesses. As VP of Data Science, Ella Hilal is focused on leveraging Shopify’s troves of data to remove barriers and improve the merchant experience. Today, she brings her 15 years of experience in AI, ML and data analysis to The ConversAItion podcast to discuss what it means to empower merchants, the difference between data-driven and data-informed and what the future of AI in e-commerce looks like. You can find Ella on Twitter @a_hilal.

Om Podcasten

Host Jim Freeze, a high-energy tech enthusiast and CMO at conversational AI company Interactions, is on a quest to understand the impact of AI on business and society. AI materializes in business, academic and government innovations. It finishes our texts, analyzes complex medical data and if you ask, can recite the weather forecast or play your favorite song. Through dialogue and debate with AI executives and academics, Jim’s peeling back the layers on the ways the technology is changing our lives to understand how its impact can be as productive as possible. For more, visit interactions.com/podcast.