Re-release: The Benefits of Being Polarizing
In this re-release of episode 51, I'm talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how do you create a shared set of beliefs? By having polarizing messaging. Listen in to learn what it means to be polarising with your messaging and brand identity, how to identify your own polarizing beliefs, and why it's ALWAYS better to be a disruptor shaking up your industry than a sheep following the crowd.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.