005: How Creators Can Get Equity In Their Favorite Companies

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses. Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more. (0:00) — Presented by Riverside (1:45) — Rundown of today’s show (2:40) — MKBHD’s deal with Ridge (10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny (16:31) — James Clear’s new app, Atoms (20:41) — The two ways creators can get equity in businesses (21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content (25:45) — How Pop Daddy Snacks scaled their business by becoming a creator (29:19) — How Blenders landed Deion Sanders to be their flagship “creator” (36:33) — The creator skills you have are enough to own someone else’s business Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

Om Podcasten

The HeyCreator Show is for building your creator business. Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.