008: Cody & Cole Hock on Running A Creator Business That Does Everything

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham. (0:00) — Presented by Riverside (1:45) — About today’s show (2:53) — “Cold emailing is my favorite thing to do.” (10:21) — What goes into a great cold email? (15:38) — Why choose Kenny as the face of Enjoy Basketball? (18:18) — The first channel that made sense for their business (24:29) — How EB pulls almost every lever a creator business can pull (28:29) — Why they partnered with ESPN & Omaha Productions (35:54) — How physical products create serendipity (38:48) — The value of in-person community building for creators Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

Om Podcasten

The HeyCreator Show is for building your creator business. Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.