021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell. Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes. What John teaches is a reframe for these calls. You’re not selling, you’re serving. Grab a copy of Serve to Sell here (or click this link and get it for free!) (0:00) — Intro (2:45) — Real-life examples of the Serve To Sell framework (12:30) — What do you call a sales call where you don’t get the sale? (19:54) — The Six R’s of a Serve Call (40:50) — Creator Advice with John Meese Connect with us: Join the HeyCreator Community  Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

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The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.