How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being... Listen to episode

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The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.