Rand Fishkin on the Future of Content Marketing

The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.

Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Darrell and Rand discussed:

  • How digital marketers can utilize Rand’s latest amplification tools
  • Why you (still) need to think of your business or brand as a media organization first
  • The larger goal of building an audience that knows, likes, and trusts you
  • A sea change in how to think about the future of content marketing
  • And much more!

The Show Notes


Om Podcasten

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.