TCC Podcast #234: Business Metamorphosis with Linda Perry
Mindset coach and business strategist, Linda Perry, is back for the 234th episode of The Copywriter Club Podcast. Linda is a recovering copywriter who sheds light on how to make mindset approachable in business. No matter what stage of business, everyone experiences struggles with mindset in one way or another. There's a ton of great advice in this episode. You’ll want to note all the ways you can make mindset practical in your own business. Here’s an inkling of what we talked about: • The mindset around pivoting and the fear of not making money. • The sneaky way low-hanging fruit can set you back if you’re not aware, and the better way to handle the low-hanging fruit. • The truth about being afraid to say no to projects and the feeling of always saying yes to everything. • The answer to the question: Are you telling yourself stories or facts? • How to create vision in your business and why it’s the #1 thing to do. • Why creating boundaries are key to setting yourself up to work the way YOU want to work. • The reality of overwhelm and why it’s a trap. • A clear vision is not a financial goal. - Here's what it really is. • The 3 steps to let go of the “how” to let your vision thrive. • The difference between a goal and a vision and why you need both. • How to break down the shame that comes with overwhelm and how to move past it. • If you’re a copywriter who’s stuck, then here’s a framework to get yourself out of the rut. • Why we need to separate fact from fiction and a simple exercise to do just that. • How prioritizing mindset in the beginning stages of business will catapult you ahead. • Why you need to work with people who are smarter than you. - It doesn’t mean you’re dumb. • How to build visibility without constantly being on social media. Like we said, this one is good. To hear it, click the play button below, or subscribe with your favorite podcast app. Prefer to read? Scroll down for a full transcript. The people and stuff we mentioned on the show: Linda’s podcast Linda’s website Linda’s 1st TCC Episode The Slight Edge by Jeff Olson Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob: As a business owner, you get to decide how your business changes over time, whether it shrinks or grows, whether you add products or services, employees or not, it's all up to you. I was trying to think of a metaphor for how this works, but the regular metaphors that we use for transformation, like a caterpillar turning into a butterfly, doesn't really feel like a fit to me here because the process isn't that straightforward and the results that you get, aren't always beautiful. So maybe a better metaphor is playing with LEGO bricks, building one thing and then breaking off pieces to expand it here or there and changing it into something completely different. And oftentimes the colors don't match and the shape isn't perfect. And maybe this thing that you've built,