TCC Podcast #296: How to Use the C.O.U.R.S.E Framework to Launch Your Offer with Grace Fortune

On the 296th episode of The Copywriter Club Podcast, Grace Fortune joins the show. Grace a copywriter and course strategist for copywriters who are looking to launch a digital product. She uses the C.O.U.R.S.E framework to guide her clients through the launch process, and in this episode she gives our audience an inside look at how it works. Here’s how the episode breaks down: Grace’s transition from virtual assistant to copywriter to course strategist. How she overcame her fear of calling herself a copywriter. How she used her virtual assistant experience to carry over into the launch and marketing world. Why she decided to start controlling the narrative and how it’s helped her grow her referral network. Grace’s ‘why’ for helping copywriters create offers. The C.O.U.R.S.E framework and how you can use it for your own offers. When should we launch a course or digital product? Is it ever too soon to launch a product? The importance of collecting the right data and knowing your target audience. The mistakes copywriters are making when it comes to creating and launching a digital product. Why we shouldn’t let tech get in the way of launching and overcoming the perfectionistic tech mindset. What Disney does well and how we can implement it into our business. How to keep up with client relationships and keep people coming back. How to create a better client experience – Is it as difficult as we think? The secret to better client communication and avoiding scope creep and sticking with boundaries. How to overcome burnout as a copywriter. The process of growing a microteam and communicating with your contractors. Check out the episode by hitting the play button or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Grace's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 255 Episode 271   Full Transcript: Kira Hug:  A lot of copywriters help their clients sell courses. Some copywriters have created their own courses and still, others help their clients create courses to sell to their customers. If you do any of those activities in your business or want to do them in the future, you'll want to stick around for this episode. Our guest today is Copywriter Grace Fortune. Grace is a copywriter accelerator graduate, a Think Tank member, and an expert in course creation. In today's episode, she walks us through her process for creating a course and shares a ton of ideas you can use to build your own copywriting business. Rob Marsh:  There's some good stuff in this one, but first this episode is brought to you by the Copywriter Accelerator. That is our program that's designed to give you the blueprint, the structure, coaching, and some challenges and community that will help you put together the pieces of your business and really create something that will continue to grow in the future. If you've done programs like Copy School or RMBC, you've done copywriting training and you know what you are doing as a copywriter, but you need help building the business side of your business. This is the program for you. It will help you go from overwhelmed freelancer to a fully-booked business owner. And we're going to be launching it again, this coming August. If you want to be told about that program when we launch, make sure you get on the waitlist so that you're first to hear about the details.

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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Rob Marsh does every week in The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. We talk real numbers, rates and what writers are charging for work. We dig into sales funnels, work habits and what works on social media. And we ask the questions you really want to know the answers to so you think bigger about your copywriting business so you’ll reach higher than ever before.