TCC Podcast #359: Streamline Your Business with Erica Salm Rench

Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and how although there’s no slowing it down, how copywriters can use AI to optimize their systems and processes in their own businesses and use it as a competitive edge in a crowded marketplace. Here’s what you’ll find: What exactly is Rasa.io, and how does it work? Why email is still powerful and why you need an email newsletter.  The importance of client feedback and how AI can streamline your process. How to incorporate the use of AI in your business model and packages.  The similarities between a sales conversation and offering value.  Do your discovery questions need a facelift? How to intertwine human relationships with the use of AI.  Need a reason to create a bank of content? Here’s why.  How to repurpose your content and save yourself time and energy.  How to dig beneath the surface and get customer feedback that matters. The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Rasa.io The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:    

Om Podcasten

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.