TCC Podcast #361: Evergreen Funnels and Connecting to the Right Audience with Abi Prendergast

Abi Prendergast is our guest on the 361st episode of The Copywriter Club Podcast. Abi is a copywriter and evergreen funnel strategist for course creators who are tired of the never-ending cycles of live launches. She shares actionable advice copywriters can use in their own businesses or for their clients. Abi’s early beginnings on Upwork and how she got kicked off the platform.  How she uses Facebook groups to land and secure clients.  Why she decided to invest in herself and her business.  The switch she made from live launching to evergreen launching. The truth behind a “bad” launch and how to learn from it.  How she increased her rates after 30 sales pages and hundreds of emails.  What’s the real reason behind an unsuccessful launch? The power behind having a strategic mindset.  Why you cannot ignore feedback loops and how they’ll increase conversions.  How talking to the wrong people can make great copy fall flat.  Tune into the episode by hitting the play button. The people and stuff we mentioned on the show: Join the Accelerator  The Copywriter Think Tank Kira’s website Rob’s website Abi's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:    

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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.