TCC Podcast #365: Email, Newsletters and Jaws with John Bejakovic

On the 365th episode of The Copywriter Club Podcast, Rob and Kira sit down with seasoned copywriter, John Bejakovic. With a background in IT, John made his way into copywriting and now has a daily email newsletter. This episode dives into the underlying principles that make copywriting effective and how copywriters can position themselves in an evolving industry. Here’s how the conversation goes: Why do marketers gatekeep this book? All will be revealed – no gatekeeping here. How a 500-word blog post changed John’s career path.  Why he decided to become a published author on Amazon.  The importance of having an email list. When should you pivot your business? Why an email list is the fastest way to grow as a copywriter.  Should you create a niche-specific newsletter? (plus how to decide which niche to focus on) John’s monetization strategy and how he’s grown his newsletter.  How do magic, persuasion, and copywriting overlap and work together? What’s the push-and-pull technique? Why Jaws is the perfect example of teasing and how to use it in your emails.  How to include anticipation for future emails.  Don’t forget about proof – how it increases credibility. The effectiveness of transparent copywriting.  The future of copywriting and the use of AI.  Tune into the episode below.  The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Join John's list  John's website  Derren Brown's book Tricks of the Mind The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:    

Om Podcasten

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.