TCC Podcast #366: How to Choose a Niche with Masha Koyen

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch.  Tune into the episode to find out more about: Masha’s transition from corporate marketing director to website copywriter for interior designers.  When do you know it’s time to pivot or go off on your own? How she unexpectedly gained her first clients and how she markets her business today.  Burnout after 3 months?! How she navigated the early stages of entrepreneurship.  How she decided to niche down both vertically and horizontally. Her methods to delving into her audience’s pain points and challenges.  Where she found clients in a hyper-specific market and how she began to stand out.  The key to finding differentiating factors within competitive niches. Her six-step framework for strategic website copywriting.  The importance of having a framework in your business.  What’s a CEO retreat and how can it benefit your overall well-being?  How can you gain access to higher-level clients?  The impact of The Copywriter Think Tank on Masha’s business.  Tune into the episode by hitting the play button below. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Masha's website  The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:    

Om Podcasten

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.