Get to know your customer, understand their business and succeed with a marketing plan - Mark Wright, Director of Climb Online

The latest episode of the Digital Insight welcomes Mark Wright, Director of Climb Online, a successful entrepreneur with a passion for business and a love of digital marketing and the winner of the Apprentice UK back in 2014. Mark discusses the importance of speaking the right business language when operating in a crowded digital marketing space and we also explore how, as long as you have the passion, the drive, the knowledge and a brutal honesty - then you have what it takes to succeed.&nbs...

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The CPOstrategy Podcast is a bi-weekly podcast that delivers valuable C-Level perspective into the core issues surrounding procurement transformation, digitalisation, sustainability, data, people and talent and the procuretech ecosystem.