Ep 74 Methodologies: Design Thinking isn't bullsh*t. The way you apply it is.

Lately, I have seen some talks, articles and gotten some questions from people who are struggling with or just downright angry at using Design Thinking. It's something I've been able to use with a lot of success throughout my career so I reached out to some of these teams to understand what was going on. In this episode, we will look at why Design Thinking and/or Design Sprints getting beaten up, why do people feel this way, and in many cases, why I think their frustration is justified.

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The Crazy One helps you find new insights and breakthroughs in your career, creativity, and leadership. In every episode, Stephen Gates gives you honest and actionable insights taken from his experience leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working as InVision’s Chief Design Evangelist coaching and working with companies ranging from small start-ups to some of the world's biggest and innovative companies. Recognized with 2020 Webby Awards Honoree for Best Technology podcast, Inside Design’s #1 favorite design podcast, How Design Live #1 design leadership podcast, Springboard’s #1 must-listen UX design podcast and more.