022. How to Define Your Ideal Client Avatar

There is something much worse than having no customers. And that’s having the wrong ones.

By not having clarity on who your ideal client is, you’ll most likely struggle with creating a trustworthy connection with your audience and lack direction with your branded content.

In this episode, I share with you the 4 steps I take with my own clients to build their Ideal Client Avatar, focusing on:

  • Demographics
  • Personal Traits
  • Hobbies & Interests
  • Psychographics

Don’t be afraid to narrow it down to just one person. By being laser-focused on your ideal client’s needs and wants, you’ll be able to attract a much larger audience that resonates with your avatar.

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Om Podcasten

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.And it all starts with one actionable podcast episode at a time!