Behind the Scenes: What's *REALLY* Working in My Art Business Right Now

Join me, Ekaterina Popova, for a solo episode of Art & Cocktails as I pull back the curtain on my small art business to give you a clear view of what's actually working and profitable, and what's merely "nice to have." In this episode, I share the practices that are propelling my business forward. I discuss the crucial balance between focusing on strategies that significantly impact revenue and steering clear of appealing yet non-lucrative opportunities. While acknowledging the role of traditional art world opportunities, I share insights on why sole reliance on them isn’t a sustainable strategy for an art career. Instead, I highlight the success I've found through direct art sales, prints from my online shop, and coupled with online educational courses and coaching services. I also discuss the benefits of cultivating passive income streams, affiliate marketing, and brand partnerships. This episode is a call to action for artists to take charge of their business, create independent income streams, and use our energy wisely, so we can spend more time doing what we love!   Paint With Kat Workshop: https://www.theartqueens.com/paint Join my community AQ: https://www.theartqueens.com/join Thank you for our sponsor Superfine Art Fairs: https://www.superfine.world/sign-up https://www.superfine.world/sign-up Try Kajabi to Launch Your Online Workshops: https://app.kajabi.com/r/3XpWh7B6  

Om Podcasten

Art & Cocktails is a weekly podcast where contemporary art meets creativity, business, and real talk. Hosted by artist, Create! Magazine founder, and master coach Ekaterina Popova, each episode delivers honest, no-nonsense conversations that blend passion and vulnerability with real-world strategies for thriving as a creative entrepreneur. Created for artists, creatives, and artpreneurs, the show features inspiring stories and candid discussions with artists, curators, writers, and thought leaders in the arts and beyond. From navigating the art world to building a sustainable creative practice, each episode offers actionable tips, mindset shifts, and behind-the-scenes insights—served with your favorite drink in hand. Whether you're in the studio, on a walk, or unwinding after a long day, Art & Cocktails is your go-to space for fresh perspectives and practical tools to support your artistic journey. Tune in weekly and be part of the conversation—because your creative life deserves it. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.