How to Become a Better Writer with Zafira Rajan: Infusing Personality, Sensory Storytelling, and Balancing Creativity & Business

In this episode of Art & Cocktails, Kat interviews the talented Zafira Rajan, a seasoned copywriter and digital marketer with over a decade of experience supporting leading online entrepreneurs and course creators. Known for her personality-driven copy and sensory storytelling, Zafira has helped countless clients transform their marketing from "stiff and boring" to something that truly resonates and feels authentic.   What We Discuss: Tips for Creatives to Become Better Writers: Simple yet powerful strategies to enhance your writing skills, whether it's for your art, business, or personal projects. Using Your Voice: How to authentically express yourself in your writing and connect deeply with your audience. Reconnecting with Reading and Writing: The importance of reading for writers and how it can inspire and improve your writing practice. Personality-Driven Copy: Infusing your words with your unique personality to create engaging and relatable content. Sensory Storytelling: Techniques to make your stories come alive, creating a full-body experience for your readers. Balancing Creativity and Business: Navigating the challenges of being a creative entrepreneur and maintaining your artistic voice while achieving business success.   Free Resources: Design Your Custom Writing Ritual: Does sitting down to write feel more like a chore than a joy? In this mini-journal, Zafira guides you towards uncovering a writing ritual that gets you "in the zone," excited and inspired... So that you can create a nourishing writing practice that truly feels good! Access the resource at zafirarajan.com/writing-ritual.   Join Zafira's Membership: The Tide Pool: A creative writing membership where you can practice writing in real-time, receive prompts to keep you inspired, and gain tips and book recommendations. Find out more at tidepool.zafirarajan.com.   Connect with Zafira Rajan: Website: zafirarajan.com Instagram: instagram.com/zafira.rajan Substack: zafirarajan.substack.com   Tune in to discover how you can elevate your writing, engage your audience, and balance your creative and business endeavors with expert insights from Zafira Rajan. Enjoy the episode!   https://www.createmagazine.com  

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Art & Cocktails is a weekly podcast where contemporary art meets creativity, business, and real talk. Hosted by artist, Create! Magazine founder, and master coach Ekaterina Popova, each episode delivers honest, no-nonsense conversations that blend passion and vulnerability with real-world strategies for thriving as a creative entrepreneur. Created for artists, creatives, and artpreneurs, the show features inspiring stories and candid discussions with artists, curators, writers, and thought leaders in the arts and beyond. From navigating the art world to building a sustainable creative practice, each episode offers actionable tips, mindset shifts, and behind-the-scenes insights—served with your favorite drink in hand. Whether you're in the studio, on a walk, or unwinding after a long day, Art & Cocktails is your go-to space for fresh perspectives and practical tools to support your artistic journey. Tune in weekly and be part of the conversation—because your creative life deserves it. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.