Tenacious & Luxurious: Emily Jeffords on Building an Art Career with Authenticity, Grace, and Determination

In this inspiring episode of Art & Cocktails, host Ekaterina Popova welcomes the talented Emily Jeffords, an abstract impressionist painter, creative educator, and writer from Greenville, South Carolina. Together, they dive into Emily's journey of learning to sell and market her art independently, creating eco-friendly art practices, and discovering a fulfilling creative process. Emily shares her path from art school to building a thriving career outside the traditional gallery system, offering insights for artists eager to navigate the art world on their terms. She discusses the importance of local art scenes, connecting with collectors, and pricing art confidently. Emily also opens up about the deeply personal transformation in her creative practice, fueled by finding peace and grace in her studio. In addition, Emily reveals her passion for hosting artist retreats, creating spaces where artists can immerse themselves in creativity and connection. This episode is filled with advice on embracing authenticity, fostering resilience, and building a sustainable art practice.   Topics Covered: Navigating the art world without gallery representation Building confidence and finding local art opportunities Eco-friendly practices for artists The value of creating authentic, process-driven art Emily’s retreats and their impact on artists Advice for emerging artists on pricing, marketing, and connecting with audiences   Links:   Learn more about Create! Magazine at www.createmagazine.co   The Non-Toxic Studio Guidebook Sign up for the Goal Setting Workshop (with free download for the Goal Setting Workbook) Learn more about the MAKING art WORK Masterclass Learn more about The Collective membership for artists & creatives Shop Emily's Art Collection Connect with Emily on Instagram   Tune in to discover valuable tips, heartfelt stories, and practical advice for artists at all stages! Learn more about Create! Magazine at www.createmagazine.co

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Art & Cocktails is a weekly podcast where contemporary art meets creativity, business, and real talk. Hosted by artist, Create! Magazine founder, and master coach Ekaterina Popova, each episode delivers honest, no-nonsense conversations that blend passion and vulnerability with real-world strategies for thriving as a creative entrepreneur. Created for artists, creatives, and artpreneurs, the show features inspiring stories and candid discussions with artists, curators, writers, and thought leaders in the arts and beyond. From navigating the art world to building a sustainable creative practice, each episode offers actionable tips, mindset shifts, and behind-the-scenes insights—served with your favorite drink in hand. Whether you're in the studio, on a walk, or unwinding after a long day, Art & Cocktails is your go-to space for fresh perspectives and practical tools to support your artistic journey. Tune in weekly and be part of the conversation—because your creative life deserves it. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.