[189] The Power of a Unique Brand – with Jill from For Strange Women
Jill from For Strange Women works with natural ingredients to make perfumes. Which she sells – with wild success – on the internet. Jill started on Etsy in 2009, and today, she not only sells online, she also has her own store in downtown Kansas City. With over 35,000 sales in her Etsy shop alone, Jill’s business is incredibly successful – and all based on selling something – scent – that people can’t even smell until they’ve bought the product. Jill formulates all her perfumes, and even today, it’s just her and one assistant running the whole business. So – how has she grown such a successful business? I believe it’s been via the power of her branding and storytelling – and the fact that she’s remained true to herself, even when she was surrounded with doubters. In this episode, we discuss the importance of being true to you in your business, and the way Jill’s business has naturally grown to where it is today. If you would like to hear a beautiful and peaceful approach to running a handmade business, don’t miss this one.