Pivoting from Markets to Selling OOAK Online with Upswitch [255]

Michael Hanley of Upswitch has had a lifelong fascination with old ‘stuff’ that has been made redundant by ever-changing technology and been condemned to the scrapheap.⁠ With Upswitch, he has turned this fascination into a passion: reclaiming otherwise unloved items and giving them new life, in the form of lamps and lighting.⁠ ⁠ In this interview, I ask Michael to share why he started selling his creations; how COVID has affected what was a primarily market/show-driven business model; how he balances work and a young child; and what marketing channels have worked best to grow his business.⁠

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Do you want to turn your creative hobby into a thriving business? The Create & Thrive podcast exists to help you do just that, with the help of host Jess Van Den - who has been running her own full-time handmade biz since 2010. If you're ready to get serious about growing your handmade business, join Jess and hundreds of other makers from around the world in her membership community for makers - ThriverCircle.com. Members also get an exclusive extra podcast episode each month, plus early access and promo-free episodes of the show.