02: Bill Kenney Shares the Secret S.A.U.C.E. Behind Conquering Your Rebrand

(VIDEO PODCAST) This week, I'm joined by Focus Lab Co-Founder and CEO Bill Kenney. Bill's book "Conquer Your Rebrand" shares the process that has led to eighteen unicorns, more than five billion in capital raised, and sixteen acquisitions for Focus Lab's B2B clientele. We explore the secret S.A.U.C.E. that allows Focus Lab to deliver extraordinary results for their clients again and again, and dive into the regimen that Bill himself uses to stay focused and fit...hint, it sounds cold!

Om Podcasten

Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.