03: Krystal Faircloth Went From 250K Followers to Corporate Executive

(Video Podcast) I sit down with my dear friend Krystal Faircloth, who scaled her blog "A Pinch of Lovely" into her iconic Instagram account, achieving a quarter million followers - not to mention insane brand deals, luxury trips, and a partnership with Mercedes. Krystal reveals what it's really like to achieve success on social media, and how she was able to leverage that success into leadership positions at national NIL marketing firm Match Point Connection and fast-growing restaurant startup Small Sliders. You don't want to miss this one!

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Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.