Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner
How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of hometown sales and promotion [Self-Publishing Advice]; Selling Books in Person at Live Events; Artist = Entrepreneur [Steven Pressfield]; Ecosystems come and go [Seth Godin]; 1000 True Fans [Kevin Kelly]. Plus, Exeter Cathedral, Death Valley, a Thriller; Successful Self-Publishing Fourth Edition; and The AI-Assisted Artisan Author webinar. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Betsy Lerner is an award-winning editor, literary agent and the author of fiction, non-fiction and memoir. Her book for writers is The Forest for the Trees: An Editor's Advice to Writers.You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * The publishing hierarchy—and the love of books that brings us together * Tips to overcome your perception of writers vs. your own potential * Balancing the desire for success and the fear of failure * How writing can help one cope with grief * Balancing editorial feedback and maintaining creative confidence * Why publishers want their authors to have a pre-existing platform * Embracing TikTok and BookTok at any age * Navigating the current publishing industry You can find Betsy at