Lessons Learned From A Decade Of Self-Publishing And Marketing Children’s Books With Karen Inglis
Taking the long-term view plus taking advantage of new marketing tactics can help you sell more books, as Karen Inglis talks about in this interview. In the intro, Pearson launches a subscription app [The Bookseller]; A+ content could help you sell more books [The Hotsheet]; Takeaways from Podcast Movement 2021 around the audio eco-system and Facebook for Podcasts. Plus, new free video series on book marketing from Nick Stephenson, and Ask an Adventurer by Alastair Humphreys. Today's show is sponsored by IngramSpark, which I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content–do more with it through IngramSpark.com. Karen Inglis is the best-selling author of books for children, including The Secret Lake, Eeek! The Runaway Alien and The Tell-Me Tree. Her book for authors, How to Self-Publish and Market a Children's Book has recently been released as a second edition. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Writing children's books across different age groups* Sales split between print and ebook* Quality of picture books from POD suppliers and when it's worth doing a print run* Selling local. Schools, bookstores, and libraries* How marketing children’s books has changed* Why experimenting with ads is key* Licensing foreign rights* The long-term view of success You can find Karen Inglis at SelfPublishingAdventures.com and on Twitter @kareninglis Transcript of Interview with Karen Inglis Joanna: Karen Inglis is the best-selling author of books for children, including The Secret Lake, Eeek! The Runaway Alien and The Tell-Me Tree. Her book for authors, How to Self-Publish and Market a Children's Book has recently been released as a second edition. Welcome back to the show, Karen. Karen: Oh, thank you for having me again, Joanna. It's lovely to be here. Joanna: Now, you were last on the show in 2018. And since then, of course, you've written more books. Give us an overview as to what books you have now and also what age groups because I know that's always important for the children's market. Karen: In terms of new books beyond those I have already, of course, I've got my picture books, the original ones, Ferdinand Fox picture books. But I now have two new picture books since we last spoke. I have The Christmas Tree Wish,