Opportunities For Audiobooks And Introducing The Findaway Voices Marketplace With Will Dages
How can you expand your creative and financial opportunities with audiobooks and podcasting? Will Dages from Findaway Voices talks about options as well as introducing the new Marketplace. Will Dages is the head of Findaway Voices, which helps authors produce and distribute audiobooks to a global network of platforms and listeners. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Current trends and stats in the audiobook industry* Subscription services, libraries, and the future of audiobook consumption* Social audio* The crossover between podcasts and audiobooks and the potential for new forms of creativity when an audio product doesn't have to match a ‘book.'* Introducing Findaway Voices Marketplace, where authors can find and work directly with pro narrators You can find Will Dages at FindawayVoices.com and on Twitter @FindawayVoices Transcript of Interview with Will Dages Joanna: Will Dages is the head of Findaway Voices, which helps authors produce and distribute audiobooks to a global network of platforms and listeners. Findaway Voices was recently announced as London Book Fair's Audiobook Publisher of the Year in 2021, which is fantastic and well-deserved. Welcome back to the show Will. Will: Thank you so much, Joanna. Always great to talk to you. Joanna: We always geek out on audio. You were last on the show in early 2019. And the world has certainly changed since then. Can you give us a high level overview of what the audiobook market looks like right now? And how has the pandemic changed things? Will: Absolutely. Man, that feels like a lifetime ago. I'm sure you agree? Joanna: Yeah. Will: The world has been through a lot in those last two years. Luckily, though, one thing that has been pretty constant is the growth of audiobooks. The latest APA stats show another 16% growth in sales year over year, which means eight straight years of double-digit revenue growth for audiobooks, which is fantastic. Talking about the industry, they also have some interesting stats like 50% of audiobook listeners say they're making new time to listen to audiobooks. And I think the interesting thing there is, more and more surveys are coming out that the home is the most popular place to listen. Where a few years ago, I think that would be much more skewed towards cars and commute. A lot of people think of audiobooks as being this kind of commute buddy. But more people are really carving out time in their leisure time at home, while doing chores, or housework, or exercising, or going on walks and finding time to listen there, which is helping grow the entire industry. The other trend that we've been seeing industry-wide is shorter books getting more traction, people picking up books that are one, two, or three hours long. And as the market grows outside of Audible, where the credit model demands longer books.