CARBON: The Book of Life with PAUL HAWKEN
“We've lost over 70 percent, 73 percent, I think the latest data indicates, of wildlife and mammals in the last 50 years. That’s just shocking when you get that data, but then you ask, what can I do? What can I do? I wanted to move away from any guilt or compulsion because it doesn't work to talk to people that way. After 50 years of climate being in the news, in science, and in our schools, less than a fraction of 1 percent of people in the world do anything about it on a daily basis. How could that be? This is a civilizational crisis. For less than 1 percent to be engaged and do something means that our communication is flawed. I’m not saying the people are wrong, or the science is wrong, or the facts are wrong, but the narrative as a whole is not one that truly entices people or draws them in with a shared understanding of what we face and what to do about it. “