#12: Rune Bergendorff - En kommerciel hybridafdeling med salg, marketing og rådgivning

I denne episode taler partner i Kvadrant consulting, Brian Andersen med Rune Bergendorff, der i NNIT's Life Science afdeling været på en international vækstrejse. De har skabt en stærk markedsposition ved at omfavne en blanding af salg, marketing og rådgivning i et komplekst og super konkurrencepræget marked. Hør Rune fortælle om, hvordan de har opbygget en organisation af salg- og marketing hybrider, hvordan de håndterer udbud og mega-deals, international ekspansion, thought leadership, samt Rune's bud på marketings fremtidig specialisering og sammensmeltning med salg. Rigtig god fornøjelse

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".