#13: Mikkel & Brian - Hvorfor en forretningsstrategi altid bør gå forud for din B2B marketing strategi

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om B2B marketingstrategi.  De kommer vidt omkring og taler blandt andet om: Hvordan en BtB marketingstrategi er forskellig fra en BtC marketingstrategi Hvorfor en forretningsstrategi altid bør gå forud for en marketingstrategi Hvad en god BtB marketingstrategi bør indeholde Hvorfor de fleste ”Marketingstrategier” nok ikke helt er strategier, når det kommer til stykket

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".