#18: Mikkel & Martin - Sales Plays

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays.  De kommer vidt omkring og taler blandt andet om: - Hvorfor Sales Plays er relevante for B2B salgsorganisationer - Hvordan kommercielle organisationer praktisk kan udvikle og anvende Sales Plays. - Hvornår en data-drevet tilgang til sit arbejde med Sales Plays bliver en nødvendighed og hvordan man lykkedes med det.  

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".