#20: Mikkel & Brian - Growth officers, hackers og data scientists - nye roller i marketing eller spild af tid?

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om nye roller i marketing. De taler blandt andet om: - Er nye roller som growth officers, hackers og data scientists kommet for at blive eller er de splid af tid? - Fordele og ulemper ved specialister vs. generalister. - En CMO´s rolle i en fragmenteret og specialiseret marketingfunktion. Rigtig god fornøjelse.

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".