284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%
A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework. Connect with Mariana: Watch Mariana's brand video: http://brandmagnetic.com/mariana Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable IG: @brandmagnetic http://linkedin.com/in/marianahenninger Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices