112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod

Purpose is your reason for being — why you do what you do. But noble purpose means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything. In this episode, I interview Lisa Earle McLeod, Founder and Keynote Speaker at McLeod & More, Inc., about how noble selling purpose utterly changes CX and EX for the better. Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free: - Find and share your customer impact stories - Ask how the customer will be different as a result of doing business with you - Open every meeting with 90 seconds featuring one of your customers to bring them to life for your team Check out these resources we mentioned during the podcast: - Lisa is the author of Selling with Noble Purpose - Lisa is a LinkedIn Learning instructor with courses like Leading with Purpose - Follow Lisa for her “Work on Purpose” newsletter Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.