115. (Re)Humanizing Your Events, Content, and Community w/ Bo Brustkern

Every business is a relationship business. It's really important to humanize a brand, especially when the brand is financial because finance can be very complex and impersonal. When it comes to recasting a large-scale event into a webinar, it turns out that video networking is really effective.In this episode, I interview Bo Brustkern who is the co-founder and CEO at LendIt Fintech, about his love for and strategic use of video.Bo talked with me about:- Why entrepreneurs should feel optimistic about FinTech in 2021- The strategy for transforming in-person events into personal virtual events- The life-and-death pivot his company made in the last 12 months- Why he always uses video to share bad newsSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.