118. The 3 C’s That Make or Break the SDR Experience w/ Ernest Owusu

Imagine you’re a new SDR, and your manager tells you to ‘Shut up and dial!’ The experience for the person on the other end of the line is going to be less than exceptional, don’t you think?In order to land promising meetings, we’ve got to stop measuring success by volume.In this episode, Ernest Owusu — retired NFL athlete turned Sales Development Leader at 6sense — talks to me about… - Why volume shouldn’t define an SDR’s success- 4 sales development tactics that aren’t going anywhere- Best practices for hiring and onboarding SDRs- The 3 C’s that SDRs need to offer exceptional CXFollow Ernest on LinkedIn or Twitter @theernestowusu.Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.