222. A Practical Approach to Storytelling w/ Anna Marie Pryor

An effective story can be a creative way to communicate your brand’s identity and company’s purpose. If you think you aren’t a storyteller, it may be time to change that narrative (pun intended).  Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss:  How she defines customer experience Who her ideal customer is and what problems she solves for themHow her agency experience helped with her current role Why adopting a practical approach to storytelling can help brands What are Milestone-Based-Marketing Goals   More information about Anna and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/annampryor  Company Website: https://www.alamedamortgage.com/  Other Relevant Links: Leadership Team  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.