224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby

Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue?In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term LoyaltyThis episode covers:How to Identify and Keep Your Most Lucrative and Loyal CustomersWhat the key differences are between Lucrative loyals, Limited Loyals and Lazy LoyalsHow Customer Success defines a function and Customer Experience defines an ethosWhen you must differentiate between Customer Success and Customer ExperienceWhat is the “Bullseye Message?"  More information about Ali Cudby and today’s topics:LinkedIn Profile:https://www.linkedin.com/in/alicudby/Company Website: https://www.cxology.co and https://alignmintforgrowth.comOther Relevant Links: https://www.amazon.com/gp/product/B0839G6VKQ/ref=dbs_a_def_rwt_bibl_vppi_i0  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.