226. Why and How Meaningful Personalization Improves CX w/ Ethan Beute

According to a recent McKinsey & Company report, 71% of consumers expect personalization and 76% get frustrated when they don’t find it.Like it or not, personalization is a norm and it’s here to stay.So it’s key that marketers learn how to make that personalization meaningful,In this solo episode, Ethan walks through a real A/B test which added personalization yielded lower touchpoints to a prospective customer, doubled overall response rate and increased lead conversion. He also covers:What are some specific personalization tactics customers expect?Why every B2B buyer is also a B2C buyerWhy the word personalized and personal feel so differentHow personalized video messaging can provide better context to a situation by targeting more sensory and emotive opportunitiesWhat are the three characteristics of moments that are improved with a video message compared to traditional digital communication?    More information about Melissa Gratias and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/ethanbeute/Company Website: https://bombbomb.com/Other Relevant Links: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplyingJamming with Janny: https://www.youtube.com/playlist?list=PLfFiN5kcgGUHZMpzPsIs2ZE2BAq9xARbeDear {first_name}: https://bombbomb.com/dear-first-name-film/Human-Centered Communication: https://bombbomb.com/book/human-centered  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.