227. Keys to Overcoming Customer Indecision w/ Matt Dixon

“While the customer’s preference for the status quo is, no doubt, a significant obstaclethat every salesperson must overcome if they wish to sell anything,there is a second, more challenging obstacle that remains even after the status quo has been defeated: the customer’s own inability to make a decision.”That quote is pulled from the introduction to The JOLT Effect: How High Performers Overcome Customer Indecision (linked below). It's an exceptional new book co-authored by today’s guest, Matt Dixon - Founding Partner at DCM Insights.This episode covers:Where does customer indecision come from?What are the causes, consequences and outcomes of customer indecision?Why it’s important to focus in on customer needsWhat is the Jolt Effect?      More information about Matt and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/matthewxdixon/Company Website: https://www.dcminsights.com/Other Relevant Links: The Jolt Effect Amazon Link – https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision-ebook/dp/B09NX3G2WX  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.