232. First Findings from The National Survey on Brand and Trust w/ Kurt Bartolich and Cory Scheer

This episode centers around brand and trust with trust expert Kurt Bartolich, Founder of BrandCertain and trust expert Cory Scheer, Founder of Trust Centric Consulting.Kurt and Cory teamed up on a national research project exploring trust and relationships between employees and their leadership and companies. The research also included data on trust between customers and brands.They joined Ethan to share an overview of their early findings. Tune in to learn more about:Why is trust so important to customer experience?What is one of the best and easiest ways to build trust inside your organization?What are three brand truths that are backed up in the research data?How does brand forgiveness take place?Why is consistency an important bedrock for loyalty? More information about Kurt and Cory Below:LinkedIn Profiles:Kurt: https://www.linkedin.com/in/kurt-bartolich-763b23b/Cory: https://www.linkedin.com/in/coryscheer/Check out the National Survey on Brand and Trust Here: https://drive.google.com/file/d/1zinWK_kxt4k_mia_wl4LnBTSnpFoxuYY/view Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.