238. Start With “What” to Create Clarity w/ Ann Latham

The power of clarity represents your greatest untapped opportunity for achieving greater results with increased confidence and commitment — this is the message of today’s guest in her book, The Power of Clarity. She’s also the author of Uncommon Meetings, The Disconnect Principle, and The Clarity Papers. This episode features Ann Latham, President of Uncommon Clarity. She’s on a mission to fight the disclarity that erodes our productivity and performance and that of our team members. As President of Uncommon Clarity, she’s helped clients in more than 40 industries from large corporations like Boeing and Medtronic to nonprofits like PBS and the United Way.In this episode, Ann and Ethan discuss: Why the emotional component of customer experience is so importantHow clarity factors into a positive or negative customer experienceWhat is a specific definition of clarity and dis-clarity?How cognitive load specific movements can help boost productivityHow specificity, process, focus and clarity work togetherMore information about Ann and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/annlathamuncommonclarity/Company Website: https://www.uncommonclarity.com/Relevant Links:Check out Ann’s Books here: https://www.amazon.com/stores/Ann-Latham/author/B004VSGMT0?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=truehttps://disconnectprinciple.com/https://annlatham.com/Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.