35. 2 Keys to Creating an ‘Extraordinary’ Customer Experience w/ Dan Gingiss

Research shows that people are actually more willing to share about the positive experiences they’ve had with companies than the more negative ones. 

So, why don’t they? Well, most of us just haven’t had those kinds of really positive experiences. So, what can you do to create those positive experiences and change that sentiment?

That’s exactly what we’re talking about today with guest Dan Gingiss. Dan has run social media and digital marketing at companies with household names such as McDonald's, Humana, and Discover. He’s also the Chief Experience Officer at the company, Winning Customer Experience. 

Here’s what we talked about:

  • Why you should be your own customer
  • How to identify and resolve pain points
  • How to create extraordinary customer experiences

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.