41. Setting Up Your B2B Live Chat To Dramatically Accelerate Sales w/ Nelson Bruton

In this digital age, people are searching for more human connection than ever before.

As B2B marketers and sellers are finding more ways to automate top-of-the-funnel processes - like chatbots - we may actually be losing leads because of it. 

Comparatively, employing live chat can double top-of-the-funnel opportunities.

At least, that’s what Interchanges’ president, Nelson Bruton, has seen. Nelson sits down to fill us in on how we can increase live chat conversations and success.

He discusses:

  • Live chat vs. automated chatbots
  • Using video to build stronger relationships
  • Increasing live chat conversations fourfold
  • Reducing friction in the customer’s experience

Check out The Customer Experience Podcast on Apple Podcasts, Google Play, Spotify, or Stitcher.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.